The Honest Company, started by Hollywood star Jessica Alba, approached Mint Design to help launch a new family brand focused on creating non-toxic products. I was tasked with establishing the foundation for the new brand and explored a range of brand identity and packaging design directions. I created the logo for the fledgeling startup which has since grown to a $1 billion enterprise.
Creative Director: Mike Calkins
Design: Jacob Carter
Work completed at Mint Design in Seattle, WA