Located in Idaho about a stone’s throw from some of the greatest trout fishing waters in the US, RIO was founded on the idea that exceptional fly fishing products should be built by anglers for anglers. Despite its position as the industry leader in developing high performance fly lines, the RIO brand didn't reflect the premier quality of its products. Working closely with the team at RIO, I helped rebuild the entire brand initiating the process with a new distinctive wordmark. All packaging was redesigned and reordered into clear distinct categories helping anglers making the right selection for their next day on the water.
Creative Directort: Mike Calkins
Design, Illustration: Jacob Carter
Work completed at Mint Design in Seattle, WA