Experiencing the success of growth and expansion, Tacodeli realized their branding was holding them back. While working at the Butler Bros in Austin, Texas I updated their old logo and redrew all the letterforms, preserving the quirkiness of their original wordmark while modernizing it and improving its legibility and scalability. We introduced new patterning inspired Mexican ceramic tiles as well as an entire new brand system of typography, icons, and color. The new system was applied across all customer interactions such as packaging, environmental graphics, signage, and collateral.
Creative Directors: Marty Butler, Adam Butler
Design & Design Direction: Jacob Carter
Copywriters: Jeremy Spencer, Erik Enberg
Work completed at The Butler Bros in Austin, TX