Real Ale is an authentically Texan brewery nestled in the hill country south of Austin. Despite a line of award winning beer, most beer drinkers were confused by Real Ale's offerings. Firemans #4, their most popular beer had more name recognition than the brewery itself. Building on the sprocket visual I proposed combining the Firemans #4 sprocket with an illustrated hop inspired by their original logo. I helped lead and design packaging for over 20 different offerings and established a new system to unify their wide offering into a cohesive group.
Credits:
Creative Directors: Marty Butler, Adam Butler
Design Direction, Design: Jacob Carter
Illustration: Jacob Carter, Curtis Jinkins
Production Design: Hoang Nguyen
Copywriter: Jeremy Spencer
Work completed at The Butler Bros in Austin, TX