Seeking a visual refresh, I helped Kryptonite create a new brand system for their packaging, including a redesign of their key products. Particular emphasis was placed on making the lock rating system more clear and immediately identifiable. The Kryptonite wordmark was redrawn and the chevron shape formed by the arm and leg of the letter "K" was used throughout as a branded element.
Credits:
Creative Director: Mike Calkins
Design: Jacob Carter
Work completed at Mint Design in Seattle, WA