Jacob Carter
Originally hailing from the Rocky mountain foothills around Salt Lake City, I’ve spent time calling various locations home, ranging from New York City, Austin, and Rio de Janeiro. I launched my career in the city of Seattle, left for a few years, and then settled back permanently. I love helping brands launch, evolve, and grow. I operate comfortably leading the team, working with strategists, building a new brand identity, developing packaging, or creating environmental and interactive experiences.
I’m currently working on the global brand team at Amazon. I help build tools and establish guidelines for brand governance and guidance for the Amazon brand — seeking to constantly raise the bar for work across the company. I also work as a key design leader on the Alexa brand and am leading marketing activations on our owned and operated channels, including boxes, water activated tape, and vans.
I’ve worked for small studios and now for one of the largest global companies. I’m comfortable wearing many hats and can move easily between hands-on design, directing the design team, engaging freelancers, pitching work to clients, consulting on brand governance, project planning, and presenting to leadership — while always keeping a sharp eye on details and quality.