A leader in all things fly fishing, Redington decided to reposition their brand to appeal to both the core fly fishing market as well as outdoor enthusiasts. I redesigned all of their packaging using a combination of corrugate and white paper board material giving the brand a new rugged appearance. A new brand system was established and applied to all brand materials. I also worked with the Mint team to design seasonal t-shirts, patterns for apparel, a trade show booth, and ads for fly fishing specific publications.
Creative Director: Mike Calkins
Design, Illustration: Jacob Carter
Redington Logo Design: Bryan Danknich, Mike Calkins
Work completed at Mint Design in Seattle, WA