Seedbed
 When the owner of the company has the logo tattooed on his back, there is bound to be intense scrutiny with every step in the evolution. I helped redraw the Honu logo for Maui Brewing and added a new bold wordmark to complement the identity. For packaging I proposed created a design system celebrating the culture and location of the brewery in Maui, Hawaii. I worked closely with Polynesian tattoo artist Orly Locquiao to develop the illustrations adorning each can.    Credits:  Creative Directors: Marty Butler, Adam Butler Design Direction, Design: Jacob Carter Illustration: Orly Locquiao, Jacob Carter Copywriter: Jeremy Spencer Work completed at  The Butler Bros  in Austin, TX

Maui Brewing Co.

 When the owner of the company has the logo tattooed on his back, there is bound to be intense scrutiny with every step in the evolution. I helped redraw the Honu logo for Maui Brewing and added a new bold wordmark to complement the identity. For packaging I proposed created a design system celebrating the culture and location of the brewery in Maui, Hawaii. I worked closely with Polynesian tattoo artist Orly Locquiao to develop the illustrations adorning each can.    Credits:  Creative Directors: Marty Butler, Adam Butler Design Direction, Design: Jacob Carter Illustration: Orly Locquiao, Jacob Carter Copywriter: Jeremy Spencer Work completed at  The Butler Bros  in Austin, TX

When the owner of the company has the logo tattooed on his back, there is bound to be intense scrutiny with every step in the evolution. I helped redraw the Honu logo for Maui Brewing and added a new bold wordmark to complement the identity. For packaging I proposed created a design system celebrating the culture and location of the brewery in Maui, Hawaii. I worked closely with Polynesian tattoo artist Orly Locquiao to develop the illustrations adorning each can. 

Credits:
Creative Directors: Marty Butler, Adam Butler
Design Direction, Design: Jacob Carter
Illustration: Orly Locquiao, Jacob Carter
Copywriter: Jeremy Spencer
Work completed at The Butler Bros in Austin, TX

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